Browsing articles in "Market Development"
May
30
2017

Transform Your Marketing Strategy With Analytics

In the last year, we have seen an increasing emphasis on data driven decision making. This is across all industries and all functions. With the advent of digitization and the use of big data and cloud platforms, more and more organizations are leveraging advanced analytics and machine learning to gain deeper insights into their businesses […]

Apr
28
2017

Build a Successful Online Local Business

For the past few years, local business has found the going tough as larger businesses increased their penetration into tier 2 and tier 3 cities. Not only are larger businesses able to provide products at cheaper rates, they are also able to provide greater choice in products and payment/ delivery options. Now with larger businesses […]

Oct
13
2015

Market Development Strategies in a World Without Borders

Leadership, like everything else, is facing a culture change at the hands of the internet. Organizations of all shapes and sizes have embraced the digital economy, but with so much competition in such a quickly-evolving marketplace, it’s harder than ever to initiate solid market development strategies. This article explains the 3 biggest priorities of successful, […]