Being An Entrepreneur Is Serious Business

An Entrepreneur is defined as “someone who sets up a business or starts a new venture, taking on financial risks in the expectations of making a profit”. Entrepreneurship meanwhile is the process of envisioning, designing and setting up the new business. The promise of profits is the reason behind many startups and yes there have […]


Steps FinTech Companies Need to Take in Order to Survive

Fintech Investors The massive evolution and extensive use of smartphones have drastically changed the lifestyle and perspective of consumers. With the launch of various apps and services in today’s “all the time online” era- people can access their online account and handle all their financial transactions conveniently. This has opened wide business opportunities for enterprises […]


A Challenger Appears: Ethereum Approaches Bitcoin Market Capitalization

At the start of 2017, the global cryptocurrency market cap, that is, the total value of all cryptocurrencies like Bitcoin and Litecoin, was just under $18 billion USD. This was already a very promising increase from just $7.1 billion the year before. Compared to what was about to come however, even that increase seems minuscule. […]


Transform Your Marketing Strategy With Analytics

In the last year, we have seen an increasing emphasis on data driven decision making. This is across all industries and all functions. With the advent of digitization and the use of big data and cloud platforms, more and more organizations are leveraging advanced analytics and machine learning to gain deeper insights into their businesses […]


Build a Successful Online Local Business

For the past few years, local business has found the going tough as larger businesses increased their penetration into tier 2 and tier 3 cities. Not only are larger businesses able to provide products at cheaper rates, they are also able to provide greater choice in products and payment/ delivery options. Now with larger businesses […]


Beyond Bitcoin – Cryptocurrencies and Altcoins to Watch in 2017

It’s telling that one of the most popular colloquial terms for a cryptocurrency is “altcoin”, a portmanteau of “alternative” and “bitcoin”. Bitcoin, the original cryptocurrency, has become so ubiquitous that it is the definition of its own category. But the future of Bitcoin is currently in question and, because of this uncertainty, many traders are […]


Payza Wins Best Online Payment Method at the MPE 2017 Awards

2017 has only just begun and it’s already an exciting year for Payza. Wednesday night at the Merchant Payments Ecosystem Conference in Berlin, Payza was announced as the winner of the MPE 2017 Online Payment Method Award. “2016 was a banner year for Payza,” said Firoz Patel, global executive vice president of Payza, who accepted […]


Is Affiliate Marketing Right for You?

In most industries today, small business owners will find that e-commerce is the only true route to success. If you’ve already built your online business and are now struggling to turn a small but devoted customer base into a large and vocal fandom, maybe it’s time to recruit your customers to sell your product for […]